Privacy Policy

M Squared Group, LLC (“M Squared”) collects certain information through its website located at www.eleat.com, related mobile sites, consumer mobile applications, delivery application, and restaurant order application (collectively, “Sites”). Your privacy is important to M Squared and this Privacy Policy lays out M Squared’s policies and procedures surrounding the collection and handling of such information. If you do not agree to all the terms and conditions of this Privacy Policy, do not use the Sites. This Privacy Policy applies only to the Sites. It does not apply to any restaurant websites, other third party services linked to M Squared Sites or offline activities related to M Squared services.

1. Information M Squared Collects

M Squared may collect the following information from users of our Sites: first name, last name, street address, city, state, zip code, cross streets (optional), phone number, e-mail address, Sites-specific display name, GPS location (mobile), electronic signature and other necessary information (collectively, “Personally Identifiable Information” or “PII”). M Squared is not intended for use by children under the age of 13, and M Squared does not knowingly collect PII from children under the age of 13. Use of the Sites requires that you register and/or create an account (“Account”) or use the Sites as a guest. In addition to the PII set forth above, M Squared may collect information regarding Account holders’ M Squared orders, gratuity amounts, favorite restaurants, customer service inquiries, service/restaurant reviews, and certain social networking preferences relating to the Sites (e.g. pages or entities you like, recommend or follow).

M Squared also collects aggregated information, demographic information and other information that does not reveal your specific identity (“Non-PII”). Non-PII may include information about the device you use to access the Sites, information from referring websites and your engagement with the Sites. M Squared also aggregates certain information collected by hospitality providers and product partners including, but not limited to, certain order data, gratuity information, delivery locations, delivery driver mileage, and delivery driver location. M Squared may publish these statistics or share them with third parties without including PII.

M Squared may use website cookies to collect information about you and your activity on the Sites. This information is retained perpetually. M Squared uses this information to remember users on the Sites and to enhance users’ experience on the Sites. For example, when users with M Squared Accounts return to the Sites, cookies identify those users and allow the Sites to provide certain user-specific information such as M Squared account information, past orders, favorite restaurants and user restaurant reviews. M Squared may also work with third parties for the purpose of advertisement delivery on the Sites. The Non-PII collected about your visits to the Sites may be used by third parties in order to provide advertisements about goods and services of interest to you. These third parties may also set cookies to assist with advertisement delivery services.

Online tracking

Some browsers allow you to indicate that you would not like your online activities tracked, using “Do Not Track” indicators (“DNT Indicators”), however, we are not obligated to respond to these indicators. Presently, we are not set up to respond to DNT Indicators. This means that while the Sites may track certain latent information about your online activities, the collected information will be used to improve your use of our Site and in ways consistent with the provisions of this Privacy Policy

2. M Squared’s Use Of Collected Information

M Squared uses PII to create users’ M Squared Accounts, to communicate with users (directly and through restaurants and delivery drivers) about M Squared services, offer users additional services, assist with Customer service inquiries, offer promotions and special offers, charge for purchases and gratuities made through M Squared and fulfill M Squared orders. Users may opt to allow M Squared to store certain PII used to create users’ M Squared Accounts. You may request that M Squared cease storing certain PII at any time, but you might not be able to take advantage of certain customized features. Users may affirmatively opt-out of receiving promotional communications from M Squared by sending us a message at unsubscribe@eleat.com.  M Squared may also use PII to enforce M Squared Terms of Use.

M Squared shares collected PII with restaurants and delivery drivers only to the extent required to fulfill M Squared orders. M Squared also shares collected PII with third-party vendors and service providers with whom M Squared works to provide application programming interfaces (“APIs”) and other functions for the Sites in connection with the delivery of M Squared services only to the extent necessary to provide those APIs and services. Full credit card numbers are transmitted to M Squared’ credit card processor but are not stored by M Squared. M Squared may allow certain social media platforms to host plug-ins or widgets on the Sites which may collect certain information about those users who choose to use those plug-ins or widgets. M Squared may also disclose PII to third parties such as attorneys, collection agencies, tribunals or law enforcement authorities pursuant to valid requests in connection with alleged violations of M Squared terms of use and service or other alleged contract violations, infringement or similar harm to persons or property. M Squared users must consent to the M Squared’s Terms of Use (http://www.eleat.com).

User generated content posted through the Sites such as reviews and certain social networking preferences (e.g. pages you “Like” or “Follow”) may be viewed by the general public. Accordingly, M Squared cannot ensure the privacy of any PII included in such user-generated content.

3. M Squared’s Protection of PII

M Squared uses reasonable security measures equal to or exceeding industry standard to protect PII from unauthorized access, destruction, use, modification and disclosure. Unfortunately, even with these measures, M Squared cannot guarantee the security of PII. By using the Sites, you acknowledge and agree that M Squared makes no such guarantee, and that you use the Sites at your own risk.

4. Accessing and Correcting Your PII

Registered M Squared Account holders can access and change their own PII using the appropriate function on the M Squared website. Account e-mail addresses cannot be deleted. However, an Account may be closed and M Squared will cause the corresponding e-mail address to be no longer used. A user may then open a new Account with a different e-mail address. If you have questions regarding M Squared’s use or collection of your PII, please contact M Squared’ privacy officer at:  info@eleat.com

5. Privacy Policy Amendments

M Squared may change this Privacy Policy at any time by posting a new version on this page or on a successor page. The new version will become effective on the posting date, which will be listed at the top of the page as the effective date. You agree that you will check for new versions of this Privacy Policy. By continuing to access and/or use the Sites following the posting of a new Privacy Policy version, you agree to be bound by the then-current version. If you do not agree to the terms of the new version of the Privacy Policy, you will stop using the Sites.

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